Nissan Motor Co. has not too long ago taken a leap into the digital world by launching a brand new metaverse expertise on March seventh, known as ‘Heritage Automobiles & Secure Drive Studio‘. This revolutionary challenge celebrates Nissan’s ninetieth anniversary and highlights the corporate’s dedication to each its wealthy historical past and the significance of security. With this new enterprise, Nissan goals to supply a novel and immersive expertise that takes customers on a journey by way of time, showcasing three iconic vehicles and selling secure driving practices.
Honoring Historical past
The primary exhibition of ‘Heritage Automobiles & Secure Drive Studio’ options the Silvia Q S13, certainly one of Nissan’s hottest drift vehicles. This digital setting not solely permits customers to discover the automotive intimately but additionally provides insights into how the colour of pedestrian clothes can have an effect on a driver’s notion whereas on the street. This distinctive perspective highlights the significance of being conscious and alert whereas driving, even in a digital setting.
The second exhibition transports customers to a digital world that showcases the long-lasting Skyline 2000GTX-E. This automotive holds a particular place in Nissan’s historical past as it isn’t solely important in tuning tradition however has additionally made appearances in common video video games and movies such because the Gran Turismo sequence and Quick and Livid franchise. Together with exploring the automotive, customers may take part in a mini-game that sheds mild on the influence of multitasking whereas driving and promotes secure driving habits.
The third exhibition takes customers on a journey again to the Fifties-Sixties period, immersing them in an American diner and drive-in theater setting. This nostalgic setting provides customers the chance to follow steering wheel controls, emphasizing the significance of being acquainted with your car’s controls and having the ability to deal with them successfully.
A Collaborative Effort
This metaverse expertise is a results of collaboration between Nissan and Japanese college researchers, showcasing the potential for combining digital expertise with analysis. This partnership not solely provides credibility to the challenge but additionally showcases Nissan’s dedication to constantly innovate and push boundaries within the automotive business.
Nissan’s ‘Heritage Automobiles & Secure Drive Studio’ is accessible by way of the Meta Quest headset, making it simply obtainable for customers to expertise. This user-friendly strategy additional provides to the inclusivity of the challenge, making it accessible to a wider viewers.
Constructing on Earlier Success
This metaverse expertise shouldn’t be Nissan’s first enterprise into the digital world. In 2022, the corporate launched its first digital take a look at drive, providing customers a chance to expertise a Nissan automotive with out leaving their houses. In December 2023, they renewed 4 present metaverse worlds, additional increasing their presence within the digital house.
With ‘Heritage Automobiles & Secure Drive Studio’, Nissan has as soon as once more confirmed themselves as innovators within the automotive business. This immersive and academic metaverse expertise not solely celebrates their wealthy historical past but additionally promotes the significance of security on the street. With this challenge, Nissan has set a brand new customary for incorporating digital expertise within the automotive business, and we are able to’t wait to see what they’ve in retailer for us subsequent.
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